There are things Canadians wait for every year. The start of Hockey, the end of winter and the chance to win with Tim Hortons ‘Roll Up The Rim’ The wait for the big Tim’s contest won’t be much longer but there are some big changes in 2021 including no cups and a new name.
The new version of the contest, which the company is calling a ‘brand new era’ begins on March 8.
Perhaps the biggest change is that the whole thing will be totally digital with not a single physical cup being used. The contest will all take place on the company’s website.
While trying to roll up those little tabs might be one of the most annoying things about the game they will also be getting rid of one of the other big annoyances, the ‘please play again’ message. The company says every ‘roll’ will be a winner and this new digital format will offer more prizes than ever before.
Customers will also have more chances to ‘roll’. As well as the usual hot beverage purchases you can also enter by purchasing select cold beverages, breakfast sandwiches and breakfast wraps.
They have also clearly put a lot of thought into the ‘new name’. Drum roll…….Roll Up To Win
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